Consumer buying behaviour on soft drinks

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Consumer buying behaviour on soft drinks

Quality over quantity German alcoholic drinks continued to decline in total volume sales inmatching average annual decline over the review period, as consumers become increasingly health conscious and aware of their alcohol intake levels; thus, they are consuming fewer alcoholic beverages on a per capita basis.

In current value terms, in contrast, alcoholic drinks continued to grow inas consumers favoured greater quality and more premium drinks, coupled with higher average unit prices. On-trend drinks show fastest growth Some spirits, particularly trending drinks such as gin, whiskies and rum, continued to post dynamic growth rates in in both volume and value terms, driven by various popular regional and international brands, whereas outdated spirits such as korn, brandy and cognac are losing favour because they are not attractive enough, particularly for millennials.

Consumer buying behaviour on soft drinks

This has been the case for both off- and on-trade. Beer brewers dominate total volume sales of alcoholic drinks Brewers continued to dominate German alcoholic drinks in total volume terms inwith Radeberger Gruppe KG leading.

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Competition between supermarkets and discounters intensifies Supermarkets represented the most dynamic distribution channel in terms of volume and value growth inas discounters such as Aldi, Lidl and Netto struggled to adjust to changing consumer behaviour.

The increasingly wide range of product availability in supermarkets, as well as convenient urban locations, are harmonious with modern consumer trends of increasing alcohol options coupled with time saving or spontaneous shopping. Bright spots in a declining market Total volume sales of alcoholic drinks in Germany are predicted to decline over the forecast period, with growth constrained by maturity and rising consumer health-consciousness.

However, bright spots remain, including the expansion of craft-orientated products in both beer and spirits, which will form part of a broader premiumisation trend. Files are delivered directly into your account within a few minutes of purchase.

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Consumer buying behaviour on soft drinks

Consumer Behaviour can be defined as activities people undertake when Obtaining, Consuming and disposing of products and services.

Consumer behaviour can also be defined as a field of study, focusing on consumer activities.

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