The company applies these corporate statements as guides for the evolution of its business, leading to the creation of business strengths like a strong brand image, as determined in the SWOT analysis of Nike Inc.
Fleet-of-footwear NIKE, named for the Greek goddess of victory, is the world's 1 shoe and apparel company.
NIKE designs, develops, and sells a variety of products and services to help in playing basketball and soccer footballas well as in running, men's and women's training, and other action sports. Under its namesake brand, NIKE also markets sports-inspired products for children and various competitive and recreational activities, such as golf, tennis, and walking, and sportswear by Converse and Hurley.
NIKE Social strategy at nike through more than 1,owned retail stores worldwide, an e-commerce site, and to thousands of retail accounts, independent distributors, and licensees.
Operations NIKE operates in six geographic segments: Almost all of the company's branded footwear and apparel is made by third-party manufacturers outside of the US, mainly in Vietnam, China, and Indonesia. Its equipment products are made both in the US and abroad.
Each NIKE Brand geographic segment operates predominantly in one industry namely, the design, development, marketing and selling of athletic footwear, apparel and equipment.
Converse is also a reportable segment and operates in one industry: NIKE sells to thousands of US retail accounts, which include a mix of footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts.
NIKE sells its products to retail accounts through its own Direct-to-Consumer operations and through a mix of independent distributors, licensees, and sales representatives worldwide.
The company sells to thousands of retail accounts and operates more than 40 distribution centers outside of the US.
Other operations account for the rest of its revenues.
The company also owns or leases distribution and customer service facilities outside the United States. The most significant are the distribution facilities located in Laakdal, Belgium; Taicang, China; Tomisato, Japan and Incheon, Korea, all of which the company owns.
NIKE also sells its products to wholesale customers and directly to consumers through its Direct to Consumer operations. It also enters into licensing agreements that permit unaffiliated parties to make and sell certain apparel, digital devices and applications, and other equipment designed for sports activities.
The company sells to thousands of retail accounts and ships products from more than 40 distribution centers outside of the US.
NIKE markets its footwear and other products globally through diverse advertising and promotional programs and campaigns, including print, social media, online advertising, and endorsement contracts with celebrity athletes.
The company is supplied by approximately footwear factories located in 15 countries and is supplied by approximately apparel factories located in 39 countries.
Financial Performance Net sales of the company have seen an upward trend since Excluding changes in foreign currency exchange rates, North America revenues increased primarily due to growth in its Sportswear, Jordan Brand and Running categories.
Direct-To-Consumer revenues grew fueled by strong online sales growth, the addition of new stores. Currency-neutral footwear revenue growth was attributable to higher revenues in most key categories, led by the Jordan Brand, Sportswear, Running and Women's Training.
Apparel revenue growth was driven by its Sportswear and Men's Training categories.By Nike had committed to a social strategy that linked product with experience. Soon the company will discover if this strategic jump will be reflected on the bottom line.
Product #: Governments, activists, and the media have become adept at holding companies to account for the social consequences of their activities.
Myriad organizations rank companies on the performance of. In a recent profile of Nike CEO Mark Parker, Fortune's Adam Lashinsky reported that Parker is notorious for constantly asking questions that push employees to think harder.
Fortune quoted Andy. Nike, which first started experimenting with social media and networking in , has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums.
In doing so, the team hoped to build online communities to foster a closer relationship with its. Brand Focus: How Nike Excels on Social Media. Alice White Walker / 29 October As one of the world’s biggest brands, Nike is so dominant that you may not have stopped to think about how they are engaging customers on social media.
Hygiene strategy that has made Nike the 6th most followed brand on YouTube. Their Nike Academy. Nike was able to reduce the company’s advertising by 40% and now they are linking social strategy with the product and experience.
This really allowed for the company to foster closer relationships with customers and create a community.