Remember Jane, our digital marketing manager candidate? First of all, a savvy digital marketing manager 1. And, on top of that, someone who will supervise the development of their new online portal 2. In my current position at ABC, I have supervised all phases of our online marketing initiatives, both technical and creative 1.
Writing the intro in simple steps Here we consider the qualities which a good intro should have.
We look at how a reporter decides what information to put in the intro; and offer advice on how to make your intro more effective. It should be direct, simple and attention-grabbing.
It should contain the most important elements of the story - but not the whole story. The details can be told later. It should arouse the interest of the reader or listener, and be short.
Normally it should be one sentence of not more than 20 words for print media, and fewer for radio and television. The perfect intro The intro should be based on the most newsworthy aspect of the story. The intro should be kept short, uncluttered and relevant to the main story.
It should be simple grammatically. The intro should make the reader want to read the rest of the story. The intro should be appropriate in style to the story. Newsworthy To write an intro, you must first decide what makes the story news.
There may be several things which are newsworthy in the story. If so, you have to decide which is the most newsworthy. This will be in the intro. In this way, your readers or listeners will be provided with the most important information straight away.
Even if they stop reading or listening after the first one or two sentences, they will still have an accurate idea of what the story is about.
One simple way to do this is to imagine yourself arriving back at your office and being asked by the chief of staff: With some years of experience, you will find that you can recognise the most newsworthy aspect of a story almost without thinking. While you are still learning, though, it is useful to have a step-by-step technique to use.
We shall explain this technique in detail later in this chapter. Short and simple Your intro should normally be no longer than 20 words. There is no minimum length. An intro of 10 or 12 words can be very effective. Usually, an intro will be one sentence. However, two short sentences are better than one long, crowded and confused sentence.
The words you use should be short and simple, and the grammar should be clear and simple. You should not try to give too much detail in the intro.
The six main questions which journalists try to answer - Who? For each of those six key questions, you will need to ask whether this detail makes the story news. For example, who was drowned? A woman called Mary. Suppose it had been somebody else - would the story have been stronger, weaker or the same?
Only if this detail makes the story stronger should it be in the intro. Attract the reader The intro is the most important part of the news story, because it determines whether the rest of the story will be read.
If the intro is dull the reader will not want to read on. If it is too complicated the reader will give up. Your time and effort in gathering information and writing the story will all be wasted unless you write a good intro. Appropriate style Not all possible intros are appropriate.
It would be wrong to write a humorous intro for a story about a tragedy. Serious news stories call for serious intros.
For example, if a man was eaten by the pet crocodile he had reared from an egg, it might seem amusing to use the saying about "biting the hand that feeds you", but it would cause great hurt to the man's family and friends for no good reason apart from trying to show how clever you are.
For the moment, we will concentrate on how you write your news story based on that information. You will have in front of you a notebook or a tape with a record of one or more interviews which you have conducted.Nov 15, · Generally, your introduction should be between 5 and 10 percent of the overall length of your essay.
If you're writing a page paper, your introduction should be approximately 1 page. For shorter essays under 1, words, keep your introduction to 1 paragraph, between and words.
Always follow your instructor's guidelines for length%(27). An introduction is the first paragraph of a written research paper, or the first thing you say in an oral presentation, or the first thing people see, hear, or experience about your project.
Here we consider the qualities which a good intro should have. We look at how a reporter decides what information to put in the intro; and offer advice on how to make your intro more effective.
The Online Writing Lab (OWL) at Purdue University houses writing resources and instructional material, and we provide these as a free service of the Writing Lab at Purdue. Want to know one of the biggest mistakes bloggers make? Writing the post before the headline.
Without a headline, they have no roadmap to follow.
Let's begin with the basics. A cover letter (also known as an application letter or motivational letter) is a document which explains why you're sending in the resume and adds extra information. It used to literally serve as a cover for a resume (in a time when people still used paper and hunted mammoths).